Growth

What does a Product Growth Engineer work on? (opens in a new tab)

To help clarify expectations when hiring for the Product Growth team at Atlassian I was approached by engineering management to write this blog.

growth.design (opens in a new tab)

A collection of case studies and psychology tips when it comes to building software products, often focused on onboarding flows.

AARRR Pirate Metrics (opens in a new tab)

AARRR stands for Acquisition, Activation, Retention, Referral and Revenue, which make up the stages of the customer life cycle. The AARRR framework says you should measure each stage to identify where, when and how often a user carries out a desired action with the product.